JJ Ramberg is the co-founder of The GoodShop, and host of MSNBC's "Your Business." The business journalist wanted to combine her love of social good and interest in innovation, so when her brother came up with the idea for the coupon aggregator, she jumped at the opportunity. Today, GoodShop enables users--through a plugin--to access any coupon related to their shopping experience, with no work at all. If the consumer wants to donate a portion of those savings to a charity of their choice, they can opt to do so. Consumers have saved over $100 million when shopping with GoodShop. When asked what her advice is for young entrepreneurs, Ramberg said "you have to be ok with failure." GoodShop has tried various initiatives that ultimately didn't work out, but that has never stopped Ramberg and her team.