*By Chloe Aiello*
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico.
Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media.
"One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar. "Bud Light mirrored what was happening on the screen with what was happening on Twitter ー the same thing with Avocados from Mexico."
And for many brands, the hype has continued into the day after the Big Game, Begg said, with other brands chiming into the social conversation "to have a bit of fun with it."
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Bristol Myers Squibb agreed to buy schizophrenia drug maker Karuna Therapeutics in a $14 billion deal.
Supermarket chain Ralphs is facing a new lawsuit from the state of California.
Shake Shack is giving out free fried chicken sandwiches, bacon cheese fries and milkshakes nationwide.
The IRS is announcing a voluntary disclosure program.
Lionsgate announced its studio division is going to spin off in a merger with Screaming Eagle Acquisition Corp., which is a special purpose acquisition company.
A new report suggests that it's getting more difficult for an average American to afford a home.
The Food and Drug Administration warned consumers about a copycat version of the diabetes drug Ozempic.
Tesla is reportedly moving forward with its plan to make energy shortage storage batteries in China.
Wells Fargo employees at a branch in New Mexico have voted to unionize.
