People want to snack but also not feel guilty about it. That's why Sonoma Brands has committed to developing brands and new products that are as yummy as they are healthy.
Jon Sebastiani is the founder of Sonoma Brands and before that Sebastiani created Krave Jerky. Sebastiani explained that Krave helped path the path for Sonoma Brands. It was the first food brand that he pursued that was both healthy and delicious.
Smashmallow is one of the brands that Sonoma Brands incubated. Now, Smashmallow is becoming independent after closing a $10 million funding round with Sonoma and Velocity Made Good Partners.
Closing a $10 million funding round with Sonoma Brands and Velocity Made Good (VMG) Partners. The product will be distributed through Target stores next month.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
