VP of Marketing John Koller says the PlayStation VR has found a niche among gamers, but adds the real challenge for marketers is to attract non-gamers to its virtual-reality offerings.
Sony on the Challenge of Developing and Marketing VR Content
VP of Marketing John Koller says the PlayStation VR has found a niche among gamers, but adds the real challenge for marketers is to attract non-gamers to its virtual-reality offerings.