Sony Responds to Microsoft, Acquiring Bungie For $3.6 Billion

In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
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What to Expect at SXSW 2025
Fast Company's KC Ifeanyi reveals what's next as media, tech, and social collide. Cheddar's exclusive SXSW content airs March 12th and 14th at 8pm EST
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