SoulCycle Attendance Dropped After Trump Fundraiser News Broke, Data Shows

September 9, 2019
New data from Earnest Research shows a drop in SoulCycle attendance after news broke that its owner was planning to host a fundraiser for President Trump. Andrew Robson, president of Earnest Research, and Ried Niziak, lead data scientist, explain the numbers and also dive into data on Burger King's Impossible Whopper.