Southern fashion isn't just for people south of the Mason-Dixon line. Southern Tide's Christopher Heyn joins us to discuss the preppy look's national appeal. He thinks the uptick in popularity can be attributed to consumers learning what the South is all about.
As one of the fastest-growing brands in the country, Southern Tide is finding new ways to compete in a crowded retail landscape. Heyn says he wakes up "a little worried" every day about the changing landscape for brick-and-mortar retail outlets. Despite the concern, he tells us why the company is investing in more signature locations around the country.
Finally, Heyn discusses the importance of branded partnerships to his company's success. He describes Southern Tide's relationships with Ocearch and Folds of Honor. These organizations don't just achieve marketing goals, they also fall in line with the brand's beliefs and values.