Sportradar, a global sports data company, announced it will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes. The agreement covers 1,550 matches from the 2021-2022 season through to the end of the 2023-2024 season across all UEFA properties in Europe. Sportradar CEO Carsten Koerl joined Cheddar to provide additional details on the landmark partnership and some insight into the future of sports betting.
