Sports Illustrated Expanding Content Offerings Following Acquisition of The Spun

Sports Illustrated is working to expand its range of content after its publisher Maven acquired the "quick-hit, newsy" media outlet, The Spun. Sports Illustrated's Editor-in-Chief Stephen Cannella said one of the challenges the older sports media company faces is garnering the attention of younger audiences, particularly on social media. Cannella hopes access to The Spuns’ 15 million monthly users will help capture the attention of new readers.
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