Streaming giant Spotify is trying to make it easier for marketers of all ages to grasp what Gen Z and millennials want, Lee Brown, vice president and global head of advertising, told Cheddar.
"So, this hard to reach, highly-coveted demographic is showing up on Spotify everyday to listen, and we are encouraging marketers: this is the place for them to be heard by providing them these insights and these tips from this generation," Brown said.
So what do young people want?
According to its recent "Culture Next" survey of Gen Z and Millennials, more than 60 percent are "ready to rebuild society from the ground up." The survey found that societal norms don't apply to this generation, particularly when it comes to education and career path.
"One thing that was interesting was that 1 in 3 don't plan to go to college and plan to start their own business, while 65 percent of the respondents are already, or plan to be, their own boss," Brown said.
To help empower its Gen Z listeners, Spotify has crafted some suggestions for marketers to focus on: provide relatable content from community leaders and activists, highlight movements throughout the year instead of capitalizing on snapshot moments like Breast Cancer Awareness Month and Black History Month, and use audio as a time machine to "transport them back to another point in time that they can recall."
The survey also found parents and children are forming stronger bonds through streaming.
"That was something that we saw with the shifts in listening behavior during COVID, that more people were listening together and in groups at home and that was what was bringing them together," he said.
For Spotify, according to Brown, the end goal is to help Gen Z users come into their own while providing a profitable path for marketers to aid users in their journey.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
Boeing workers at three Midwest plants where military aircraft and weapons are developed have voted to reject the company’s latest contract offer and to continue a strike that started almost three months ago. The strike by about 3,200 machinists at the plants in the Missouri cities of St. Louis and St. Charles, and in Mascoutah, Illinois, is smaller in scale than a walkout last year by 33,000 Boeing workers who assemble commercial jetliners. The president of the International Association of Machinists says Sunday's outcome shows Boeing hasn't adequately addressed wages and retirement benefits. Boeing says Sunday's vote was close with 51% of union members opposing the revised offer.
