Starting a Business in the Love Department

Valentine's Day is right around the corner but for some, the season of love is all year round. Emily Holmes Hahn, Founder of the matchmaking service LastFirst, joins This Changes Things to discuss building a business based on emotion and passion. You'd think that technology and dating apps would eliminate the need for a matchmaker, but Hahn explains that it actually helps her business model because people are getting frustrated with the lack of solid partners on the apps. She also explains what goes into the name and branding of a business to set it up for success. Plus, Holmes Hahn talks about growing your company organically. She suggests taking the time to see where your customer base is and determine if it makes sense to open an office in that location. For larger companies, she suggests doing some market research before expanding your footprint.

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