Step Aside Influencers, Zyper is Betting on Brand Super Fans

July 31, 2019
As we see a rise in influencer marketing, some consumers are losing trust in influencers. Media platform Zyper is capitalizing on the pushback by connecting brands with super fans rather than traditional influencers. Amber Atherton, founder and CEO, joined Cheddar to talk all about "influencer fatigue" and how the platform works.