Brooklyn Nets head coach and NBA Hall of Famer Steve Nash joined Cheddar News to discuss his new fitness platform to boost athletic performance with training and recovery. 

Brooklyn Nets head coach and NBA Hall of Famer Steve Nash joined Cheddar News to discuss his new fitness platform to boost athletic performance with proper training and recovery.&nbsp;"We all lead busy lives, we're on our device or in transit, so often now that it becomes increasingly difficult to undo what we call the 'sitting disease'," he said. "We want to get you moving properly so you can perform but also so you can sustain performance."

Steve Nash Launches Block Training Fitness App

closing bell on Cheddar news everyone while millions of americans play sports at least once a week, a Harvard study finds there's a 35% drop off after the age of 35 due to injury. A new fitness app launching today aims to help athletes train, perform and recover at higher levels to increase their ability to compete even when reaching middle age. And it's Kofi knows a bit about peak performance, Brooklyn nets head coach and NBA Hall of Famer steve Nash, launching the Block training app along with his business partner, Kit Hawkins. And joining me now is nets head coach and Block co founder steve Nash himself, steve. Thank you so much for joining us here on Cheddar news. Tell us more about block and what exactly you're offering. Thanks for having me, You did a great job summing it up really. You know, we, we have a mission here is to get people out moving and playing the sport and being out there doing what they love to do with the people they want to do it with for as long as possible, whether you're a young athlete trying to learn proper techniques and habits to have a long career or whether you're in the middle of a burgeoning career of some level or your, you know, post high school college or professional level and just want to continue to do what you do and and be out there doing it for as long as possible. Basically, I've had incredible access to some top practitioners and experts in the fields of physical therapy, sports science, strength and conditioning and I've learned, you know, such amazing lessons on how to promote longevity, how to prevent injury, how to create mobility stability and to activate to do your sports, how, how to start the recovery cycle and to give yourself a chance to continue to play and play at the level you want to play at. So just really, really excited to share those tools that I've learned and the access I've gained throughout my career and hopefully people can be out there doing what they love to do with the people they want to be with as long as possible. It all sounds like good stuff and we know the fitness app market has really boomed, especially during the pandemic and it continues today and with so many of these applications flooding the market. I'm wondering how you make sure that block is differentiating itself. What exactly does this platform provide that you think other apps don't? Yeah, well I really would put our the fitness aspect, the training aspect up there against any of the, the offerings in the space. But for us we're going for a slightly different market. We wanna reach those 60 plus million americans or even more around the world that love to play sports are still playing sports at least once a week that, you know, like you said, so many over the age of 30 get injured and it's so hard to stay on the field of play. You know, we all live busy lives. Um we were at our device or in transit so often now that it becomes increasingly more difficult to undo what we call the sitting disease or the science would say is a flexor pattern which tightens the hip flexors and tugs on the low back and the mid thoracic starts to get tenuous and the shoulders around the shin pokes for we've all done this at our computers and and it becomes really difficult then to jump out of that space that you've lived in for 5678 hours a day and get into a training or playing environment. So first we want to undo that that sitting disease, we want to get you moving properly so that you can perform. But also so you can sustain performance. You know, I just learned so so much about a little bit of time invested in in those those details can can go a long, long way. So to share with people, you know, how far, you know, um stability, mobility activation and recovery, let alone the training aspects of our app can take people, you know, I think people really benefit from it. I think people are much more open and understanding how valuable that is right now. But in the app space, you know, that's not really a huge component of, it's really more about fitness output, but we want to do all the right things to allow you to continue to have that output And especially in the sports that you love to do. Yeah, I feel attacked slightly, but in the best way possible. I know so many of our audience can really relate to that sitting disease and some of those bad habits. I'm also wondering steve in your experience as an athlete, how much can proper training and also recovery tactics really helping your performance, but also in extending your career. What have you experienced? Well, you know, that's that's a part of why, you know, this is a mission for me. This is something that's exciting. That's why I got involved. That's why I founded this, that was the genesis of the idea I was able to play in the NBA till I was 40. Um, I had hopes to continue to play and the reason I was able to play as long as I could. Um, and kind of weather all those miles and not just on the court but in travel and all the things that kind of detract from your physicality was because of the methodology and block, you know, being able to have an evidence based, thoughtful warm up process of gaining range of motion through mobility, then activation through the stability and and a dynamic warm up and then, you know, being able to go through a training session per se with the right sequencing, but also to prep for play to be able to recover all those little ingredients that allow me to play in the NBA for so long are right here on the app, but they're also so valuable for people that aren't playing for high performance. They're just playing because they love to do what they do, whether it's swimming, triathlon, wands, tennis, football, soccer, whatever it may be. You know, we want people out there doing what they love to do, having a great quality of life and for that, that's moving for us. That's moving well feeling well. Um, so while I, while I would put our fitness perspective from the app up there with any offering out there, you know, we really want people to move well, feel great rather than, you know, worry about showing off their six pack. Yeah, definitely. And the nets also has another exciting lineup of players this year, just two weeks away from the start of the regular season. So with all of the buzz and excitement in the air, how do you keep players and the team focused during this time? Well, this is what we love to do. You know, we had a long summer, we had so many injuries and adversities last season and to crash out in the first round, we were all stung and you know, that put us in a kind of a mentality of improving and finding out how we can change all our processes to have a better outcome regardless of the things that we couldn't control that happened last year. So we've been locked in all summer. I think that we come out the other side better for our guys are excited to be back. We've had a week of training camp now and and guys have put an incredible amount of concentration and energy into this week. So we're starting to lay a foundation for a great season. It's fun to be back in the gym with the guys. All right, well, good luck with this season. We're going to be watching. That's nets head coach and block co founder Steve Nash, not to mention Hall of Famer, appreciate you stopping by cheddar news.