Would you be more interested in a wearable if you didn't have to wear it on your wrist? The company Spire thinks you would. John Palley, CEO and co-founder of Spire, joins Cheddar to explain how it is making your clothes smarter. The Spire health tags attach directly to your clothes. The sensor lasts for about one year, and can survive through sweat, the wash, and whatever else you might put your clothes through. The small sensors monitor your health and feedback information, and give advice on your sleep and breathing routines. Consumers buy packs of the sensors, so no matter what shirt you are wearing, it can be a smart shirt. When asked why a consumer would buy these tags over an Apple Watch, Palley explains that his device is seamless. The consumer does not need to think about putting it on each morning because it is simply part of their wardrobe.