The plummeting price of oil stole headlines on Monday, falling to $-37.63 a barrel for the first time in history. price of oil fell 300%, hitting -$37.63 a barrel for the first time in history. David Kudla, CEO and Chief Investment Strategist of Mainstay Capital Management, explains the unprecedented freefall, the volatility in the market as a whole, and what IBM's earning report figures mean.