In today's ever-evolving marketplace it's easy for a business owner to become overwhelmed. This Changes Things hosts Baker Machado and Hope King talk through some of the strategies to ensure the success of your business.
First off, make sure you study the competition. As a business owner you need to know who your competitors are and the products they offer. Second, conserve cash! No matter how good business is you always need to have some extra capital for the rough patches. And lastly, listen to your customers. Adapting based on customer feedback is crucial to evolving your business.
Abigail Buckwalter, President and CEO of Ocean Spray, discusses its “Bog Core” fashion collection, reaching Gen Z and reinventing an iconic cranberry brand.
Chris Yu, founder and president of ALSO, explains how the Rivian spin-off is reinventing electric bikes and developing new solutions for urban delivery.
Irene Solaiman, Hugging Face's Chief Policy Officer and SVP of Strategy, discusses open-source AI, model sharing, safety and the fight for transparency.
Jack Withinshaw, CCO and co-founder of Airspeeder, explains how electric flying car racing could revolutionize motorsport and the future of transportation.
