StrawberryFrog CEO Scott Goodson On What It Means To Be A Movement Marketing Agency

June 21, 2019
Whether we're browsing online or scrolling through Instagram, it seems like we're constantly being targeted by ads. But one country is sending the advertising industry a clear signal that their practices are in need of a change. The UK, Information Commissioner's Office released a report saying the systematic profiling of web users through tracking technology, breaches UK and EU privacy laws. While the UK has a more intense stance on data protection and big tech regulation.. could this signal a change in the US is coming? Cheddar spoke to Scott Goodson, CEO at StrawberryFrog, a movement marketing agency that works with globally recognized names like IKEA, Jim Beam and Coca Cola.