Whether we're browsing online or scrolling through Instagram, it seems like we're constantly being targeted by ads. But one country is sending the advertising industry a clear signal that their practices are in need of a change. The UK, Information Commissioner's Office released a report saying the systematic profiling of web users through tracking technology, breaches UK and EU privacy laws. While the UK has a more intense stance on data protection and big tech regulation.. could this signal a change in the US is coming? Cheddar spoke to Scott Goodson, CEO at StrawberryFrog, a movement marketing agency that works with globally recognized names like IKEA, Jim Beam and Coca Cola.