Mike Proulx, research director, and vice president at Forrester, joined Cheddar News to discuss where the streaming wars might lead in the new year. "Consolidation, scale, and profitability are the themes for this year," he said.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.