While some brands are gearing up for Cyber Monday and Black Friday, others are preparing for Green Wednesday. "Weed Wednesday," as it is sometimes called, is "the perfect confluence of people wanting weed," Weedmaps culture editor Nicolas Juarez told Cheddar.
Green Wednesday makes sense, he said, because it's "the day before Thanksgiving, where it's travel-filled, shopping-filled, stress-filled — you're going home to Thanksgiving, where it can be tense."
Weedmaps, founded in 2008, is a technology company that allows users to review cannabis strains, locations, and especially on Green Wednesday, deals.
Juarez said the app sees a 53 percent increase for in-store pickups and a 30 percent increase in users looking at dispensaries on the shopping day. He said there are a myriad of deals offered, ranging from 50 percent off to buy two get one free, which may be especially appealing for California users ahead of the tax increase on Jan. 1, 2020.
Weedmaps is not alone in seeing a jump in the activity on the cannabis-inspired shopping day. Sales on 2018's Green Wednesday was reportedly 63 percent higher than the average Wednesday.
"It's an opportunity to target a new customer, who hopefully will become a returning customer," he said.
While marijuana and CBD gifts may become more popular this holiday season, there still is risk involved. Federal law still prohibits THC, and CBD in food and drink is still illegal. However, more states than ever have legalized cannabis products, leaving gift-givers and recipients in limbo.
But with availability rising, and growing support for legalization, Juarez says the holidays will be "a great time to try a new product."
Jessica Traver Ingram, CEO and co-founder of IntuiTap Medical, discusses developing the company's Ver Touch device, the crucial FDA approval it just won, and why innovation in spinal blocks and epidurals is long overdue.
Matt Stucky, Chief Portfolio Manager of Equities at Northwestern Mutual Wealth Management chats why Nvidia has been unsteady leading up to its latest earnings results, plus what’s to come for the so-called ‘Magnificent 7.’
Walmart's revenue increased last quarter because customers kept coming back again and again. Are most shoppers buying and avoid the same products as you are?
NBA champion Kendrick Perkins and Edly founder Chris Ricciardi discuss working together to create Nilly, a new platform where fans can invest in name, image, and likeness deals of their favorite college athletes.
Off the back of their latest earnings results, Hungryroot CEO Ben McKean discusses how the company is bringing healthy food straight to customers' doors and how it's using A.I.
Jack Ablin, Cresset Capital founding partner and CIO, breaks down the current market, from all eyes on Nvidia’s earnings to what sectors he’s seen deliver excellent returns.