How to use artificial intelligence for Black Friday shopping deals.

<div class="block">Artificial intelligence is transforming the way we interact with the world and each other and now, the technology can be used to make your holiday shopping even easier. Dr. Elijah Clark, marketing instructor at Texas Christian University, joined &#39;Stretching Your Dollar&#39; to talk about how A.I. can be utilized to find the best shopping deals on Black Friday.</div>

Stretching Your Dollar

Stretching Your Dollar: Using A.I. for Great Deals on Black Friday

We're one week out from Black Friday, believe it or not. And here with us today to share how to use A I to get the best deals for all of your must haves is Doctor Elijah Clark, a marketing expert, Elijah, thank you so much for joining us. You saw the poll, some people reluctant, almost half of them. And all year we've been hearing about A I and how it's infiltrating so many areas of our lives. Is it true? It can help with holiday shopping and how so uh absolutely can help with holiday shopping. Uh The main thing is it, it helps us get better prices and get better prices. It helps understand us better. Really the goal of uh A I and automation when it comes to marketing and shopping is is more for efficient marketing. It allows those companies to get more information about you. Uh But it also does that through tracking and clicking and looking at analytics. So for example, if you do go to Amazon or Best Buy or Walmart dot come, you'll see all those recommended products that you'll see underneath something you're looking at. Maybe you want to find a better price. You wanna find a different size or a different color. That's what it's doing is it's taking that information and presenting to you the best possible opportunities for you, uh, to find what you're looking for. You did a great job breaking this down as our viewers, the skeptical ones who, or maybe just are a little afraid to use it. How does a, I change their online shopping experience? Uh, that's through those personalized recommendations. So I, like I said, it's where they have that information. And from there you have better shopping, it makes it more efficient. You get to check out faster. Your product gets to you a lot sooner. Uh But the main thing is, well with the A I, the difference with it is you get the price comparison as well. So you get to see the prices maybe best buy in Walmart or Amazon. Uh and you get to look around and see which prices have or are the best, which uh products are currently online? Which one aren't? Which ones do you need to go to the store for? So you really have a lot of data and a lot of information right at your disposal. Elijah, is there anything we can do today to get the best prices on our holiday shopping list? Using A I? Uh Yeah, that's gonna be start now. Firstly, uh so we have a assistant, you can get some browser extensions, uh shop online. Look around, see what's out there. Uh There's tools out there that will work in your browser like Camel, Camel, Camel. Uh Honey is one, I'm sure many of you have heard of that. Uh There's as well. There's capital one who has a browser ext uh extension where that allows for a price comparison. You can also get alerted whenever the best price has come to market. So for example, if the product is not in stock right now, uh you can uh set up one of these browser extensions and get alerted whenever that product does come in stock. Uh And also you get to check out real time changes across thousands of retailers uh which give you those best available offers. So, Black Friday isn't until next week for those viewers who say, listen, I have a week. You don't, do you think it's too soon to get started? Uh No, it's definitely not too soon to get started. Uh Right now just get a head start. Uh And it's a great time to scoop up those early deals and retailers right now are competing for you to shop with them. So, uh right now there's a lot of things happening and uh if you look around, you look online, you look at your, your ads and your catalogs. Uh and you can watch the news, you'll see there's a lot of deals going on right now. Are there any downsides to using A I for shopping uh, there's downsides, there's always downsides, there's downsides, uh, anytime you're shopping or using your credit card or particularly when you're shopping online, uh, sometimes you don't know those websites. So my suggestion is to use a trusted website. If you go to that website, often our, uh, trusted source like Amazon or Best Buy and you're used to shopping there to make sure you're using those, uh, locations or else you're gonna end on websites where you don't know what they are because they have those deals that are too good to be true and you really can't trust those websites, but they might be hacked. Uh And you might just be giving your website out to someone that you don't trust. I mean, your information to someone you don't trust great advice and great ways to stretch your dollar. Our thanks to Elijah Clark before I go. Any other last tips or things that people should be aware of, uh just feel comfortable with using these tools. These are gonna be normal in the future. They're gonna be normal now. Well, not, not so normal now, but going forward A I and automation, all these tools that are, are used. They're really there to help you. Uh these are helping these businesses learn you better and uh understand what you learn before. So really, you have a, you have a better shopping experience. So right now, just be comfortable with them, try to get comfortable with them. Uh so that you can have that better shopping experience and those companies can give you the best value. I love that. Yeah, it's almost inevitable that we'll be using this down the line. Elijah. Thank you so much, Elijah Clark.