Cheddar kicked off the Summer Fridays in the Hamptons with Jason Wagenheim, the president and chief revenue officer at Bustle Digital Group, a publisher of media outlets reaching millennial women. Wagenheim talked about the state of advertising and how BDG was able to rebound following the 2020 historic plunge in sales accelerated by the pandemic. He also discussed the company's recent rebranding and the adding of e-commerce options within its editorial content.