As part of Cheddar's "Summer Fridays in the Hamptons" series, Brian Dumaine, author of "Bezonomics," told Cheddar CEO John Steinberg that he thinks that Jeff Bezos only founded and continued on with Amazon so he could fund his space projects. "His idea there is that as the population of the Earth grows and our resources become more scarce, we’re not going to be able to thrive if we just stay on this planet, so we're going to need to explore and develop outer space," Dumaine said. "He sees Earth as a place that should be zoned as residential and light industrial and then outer space gets all the heavy industry and the pollution."