By Amanda Weston
Super League Gaming hit the NASDAQ Tuesday, thrusting the amateur esports community into the spotlight.
Super League ($SLGG) announced its IPO with an $11 per share price. By the end of the day, the stock price had fallen about 22 percent. But Chairman and CEO Ann Hand wasn't discouraged by the company's debut performance.
"This is a long game for this company," Hand told Cheddar. "We are so excited to be listed on NASDAQ. We have a lot of exciting growth ahead, and so we are in it to deploy amateur esports at scale."
Super League brings amateur gamers together to compete in powerhouse games like "League of Legends," "Minecraft," and "Clash Royale." Gamers are given the chance to experience their sport like the professionals while in a social environment.
Gaming has become a widely-popular "lifestyle interest," Hand said.
"We see an opportunity with our game agnostic platform to really bring all different types of games and league structures to amateur gamers who maybe aspire to be a professional or just want to compete in a more heightened recreational competition than what they can experience right now at home around the game titles they love," she said.
According to Hand, parents play in adult leagues and their children also compete in their own age group. However, the "sweet spot" is the 18- to 24-year-old demographic.
"We have a wide range, from six-year-olds up to 50-year-olds playing," Hand said. "But it's really for those competitive gamers who are investing a lot of time each week in their gameplay to stay up in the rankings, and now they want a new way to compete and get a spotlight on their talent."
While Super League is known for its community, Hand said the company initially had the option to keep players at home for competitions. Though early on, she said she saw a "thirst for out-of-home gaming."
"We saw something pretty important happen when they came together," Hand said. "Players consistently in entry polling say that they come for the competition, for the new way to engage around the game. The exit polls are always clear. The number one thing that they leave remembering is the chance to meet other gamers. It's a very fragmented, beautifully global market, and we serve as a little bit of a local Match.com to really help gamers find each other."
For full interview click here.