Inflation is driving a return to the gig economy, according to a new survey from Branch & Marqeta that found 85 percent of workers have increased or planned to increase their amount of gig work in the past six months, with 58 percent citing inflation as the reason behind this change. Arun Sundararajan, professor at NYU Stern School of Business, breaks down this dynamic and how it's impacting the broader economy. "Inflation is rampant and people need more money. Salaried wages haven't kept up. Plus the labor market is tight. People can't find full time employees, employers can't find full time employees, and so some people are being opportunistic," he said. "And I also think there's a COVID effect because people have gotten used to more flexibility and time and space because people have gotten used to more flexibility and time and space, through the months of the lockdown."
