Swingers mini golf chain co-founder and co-CEO Matt Grech-Smith explains how his company is finding success by creating a more adult version of a longtime family favorite. 

<div class="block">Take some mini-golf. Now add cocktails, DJs and crazy obstacles. Mix it up and you have Swingers, an indoor mini-golf chain. Co-founder and co-CEO Matt Grech-Smith explains how his company is finding success by creating a more adult version of a longtime family favorite. </div>

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Swingers Mini Golf Chain Co-Founder Talks About the Grown-Up Version of a Family Favorite

We're here at Swingers with Matt Greco, who is the CEO and the founder of Swingers. So welcome. You know, this is just like your mini golf, but a little bit more adult right now. So tell me a little bit more about how you guys came up with the idea. So what we've done is we've taken the classic game of mini golf that you'll know. And remember from your childhood, we've given it a kind of an adult twist by adding cocktails as you can see here, amazing Gourmet street food like djs every night and just turned it into a really fun party atmosphere in this very kind of theatrical immersive venue. That's seemed like an English country golf club. So you guys started out in London as a pop up. So tell me a little bit more about how the concept came to be. We had a background in events. We knew that people wanted to go out and have experiences and at the time you could play ping pong or you could go bowling. We were like, what if you took the game of mini golf and made it really theatrical, really fun. So we did a pop up to test it. Kind of went crazy. And so we opened two locations in London. We have locations in DC, New York. And actually next year we're opening in Vegas and Dubai. So tell me a little bit more about this adult theme. So is it 21 and up, we're 21 up in the US. It's just, you know, we've got the DJ S over the course of the day. This becomes like there's an amazing atmosphere that builds up. We're all about the cocktails here and having some delicious food. All right. So tell me a little bit more about this cocktail. This is one of our kind of fruitier cocktails. We believe that you play better mini golf, the more you drink, you know, once you've had a few drinks and the DJ S playing, you start to relax into it, your swing gets a little bit better. So we have this really cool drinks menu. So whatever you're looking for, whether it's beers or wines or delicious cocktails, we've got something on it for everyone. So I think this is a raspberry lemon drop. Very sweet. Way to start the day. Like garnish. It's really good. And that one I think is a swingers. This is our swinger signature GM right here. So very crisp and refreshing quintessentially British and perfect to help you get your eye in the game. All right. So do you like golf? That's the big question. I have for you. I am not a massive golf fan. I personally, I'm all about the mini game where you get cocktails and street food, the full size game seems like a bit of a waste of time to me. All right. So I have to admit I am horrible at golf. I've been horrible at mini golf, so I'm going to need some cutting tips. We get started. I mean, I'm not a qualified coach, but this is our windmill here. Ok. And we're at the water Wheel course right now, there's several courses here. We have three courses here. They are each nine holes. This is water wheel number five. As you can see, we've got the wheel turning here and I'm trying to get it in that slot at the bottom. If I go to either side, then it's going to take longer for my ball to get on the green. So nobody judge my putting technique here because as I say, I'm not a golfer, but I'm just waiting for the timing of the sales. And then I'm gonna look at, oh, and down on the green and that was nearly a hole in one. So I can step over and look at that. That's two. And is this a par two? Let's go with the Yes, because I just got to, I'm gonna put you there. Ok. Now, why do you think we're having this resurgence of adults? Really? Going back to like childhood games like mini golf. Why is this becoming so popular? I think during the pandemic, people remember they like going out and doing things and having real world experiences. And then also social media is obviously a massive driver. People want photogenic experiences that they can share with their networks and people don't just want to sit at a restaurant table anymore and eat and drink, they want to get up and do stuff and there's no social awkwardness. When you're at swingers, there's an activity to focus on.