Taboola and Outbrain Merge to Take on Ad Giants

Social media platform TikTok has recruited former Google and Facebook employees as the company looks to expand its advertising capabilities. The move comes as the company attempts to repair its reputation as a potential national security threat.

The combined companies of Outbrain and Taboola will pool their resources to compete against Facebook and Google, says Adam Singolda, the founder and CEO of Taboola, who will run the combined company under the Taboola brand.

Jeff Bezos of Amazon, Tim Cook of Apple, Mark Zuckerberg of Facebook, and Sundar Pichai of Google are all testifying before Congress over antitrust concerns. Keith Fitz-Gerald, Chief Investment Officer at Fitz-Gerald Group, joined Cheddar to discuss.