Thinking about starting a blog but aren't sure if you have what it takes to monetize it? Ruth Soukup, Founder of and Elite Blog Academy joins Your Cheddar to discuss how to grow an audience online and cash in.

Soukup started her blog in 2010 and has built it into a company with over 10 employees. She's made enough money that her husband quit his job and is now a stay-at-home dad! She talks about how bloggers can define their message before monetizing. She suggests thinking of the following: Do I know who I'm writing to? Do I know their hopes and dreams? Do I know their problems?

Plus, there are over 400 million blogs on the internet so is the market oversaturated? Soukup says not at all! Yes, there are more blogs but there are also more readers with access to the internet. With advancements in technology Soukup says people are always connected and looking for interesting blogs to follow.