Jay Jandrain, Chief Operating Officer at Butterball LLC, discusses how the company became a household name when it comes to turkey and Thanksgiving. Jandrain references the rise of the fried turkey for Thanksgiving and Butterball's increase in product offerings like turkey burgers, turkey sausage, and turkey bacon. The company notes the fact that turkey is seen as a healthier protein option as one reason for the increased interest in the food. We also talk how easy-to-prepare meals have become more popular. Butterball has seen more interest in its "Ready to Roast" product line because of this new trend. We dig into Butterball's "Turkey Talk Line," which allows consumers to call or text questions about their turkeys as they prepare their Thanksgiving feast.