Cybersecurity is setting up in the Sunshine State. Mayor Jane Castor of the city of Tampa, Florida, joined Cheddar to talk about the influx of various cybersecurity and fintech companies to the area and why it has become such an attractive destination. Castor noted the proximity to the water, low cost of living, and its thriving workforce, but also explained how pioneering firms spread the city's reputation by word of mouth. "We've seen companies like Drift and Fast plant their flags here in Tampa, and other companies follow suit when they find out how great the Tampa Bay area is," she said.