In the new world of advertising, brands and companies are turning towards influencers to target their market and message. Whether it is on Youtube or Instagram, these digital celebrities have fierce and loyal audiences. That's why Gil Eyal launched HYPRBrands. The platform focuses on influencer marketing, and helps pair brands with the individuals they should work with. HYPRBrand also has an influencer optimization tool. This technology can sort through the thousands of influencers on their platform, and target the search process. Eyal explains how marketing is moving in this direction, and why it is good for brands. He does note that it is important to accurately count the followers of each influencer in order to understand the true reach of an individual.