*By Michael Teich*
Tiger Woods hasn't won a major championship in more than a decade, but David Abeles, CEO of golf equipment and brand manufacturer TaylorMade, thinks the dry spell may end at the British Open this weekend.
"We turn the corner into Carnoustie, \[Scotland,\] which we think is a golf course that sets up very well for Tiger," Abeles told Cheddar on Tuesday. "He's in a great position right now to challenge."
Beginning July 19, the world's best players will tee off against each other at the British Open, the oldest of the four major championships in professional golf. In addition to Woods, TaylorMade has a strong stable of players representing its brand at the eventーincluding world ranked #1 player Dustin Johnson, Rory McIlroy, Justin Rose, and Jason Day. Although Abeles said a win for any of these athletes would be good for business, only Woods can claim to have [boosted](https://www.pga.com/news/golf-buzz/tiger-effects-leads-highest-pga-tour-ratings-in-5-years) the PGA Tour's ratings to its highest level in five years.
Abeles also told Cheddar he expects companies Top Golf and Drive Shack will improve the overall popularity of the sport.
"It's the combination of game-ification and live experience and entertainment coming together in the format of golf," said Abeles. "That'll lead its way into more traditional golf and ultimately increase participation rates."
For the full segment, [click here.](https://cheddar.com/videos/taylormade-ceo-tiger-woods-in-great-position-to-win-british-open)
Luis Rubiales, the head of the Spanish soccer federation, announced his resignation in an interview with Piers Morgan after he faced backlash over a kiss he gave to Spanish soccer star Jenni Hermoso following the team's World Cup final win.
Michigan State University suspended football Mel Tucker without pay after reports he allegedly sexually harassed an activist last year.
Novak Djokovic has won the U.S. Open for his 24th Grand Slam title by using every ounce of his energy and some serve-and-volley guile to get past Daniil Medvedev 6-3, 7-6 (5), 6-3 in the final in New York.
Diede de Groot has won her 12th straight Grand Slam wheelchair singles title. She beat Yui Kamiji on Sunday in the U.S. Open women’s final.
Rubiales kissed Jenni Hermoso during the awards ceremony after Spain beat England to win the title on Aug. 20 in Sydney, Australia. The player said it was without her consent.
Gauff is the first American teenager to win the country’s major tennis tournament since Serena Williams in 1999.
The Lions walked into roaring Arrowhead Stadium on Thursday night, where the Kansas City Chiefs are nearly unbeatable and were trying to open their latest Super Bowl title defense with a win, and proved what Detroit coach Dan Campbell has come to know in turning around the long downtrodden franchise.
Spanish soccer star Jenni Hermoso said a kiss from federation president Luis Rubiales after the team's World Cup win was sexual assault.
Because tennis balls are extremely hard to recycle and the industry has yet to develop a ball to make that easier, nearly all of the 330 million balls made worldwide each year eventually get chucked in the garbage, with most ending up in landfills.
“You cannot imagine," he said. "One player (is) gonna die, and they’re gonna see.”
