*By Michael Teich*
Tiger Woods hasn't won a major championship in more than a decade, but David Abeles, CEO of golf equipment and brand manufacturer TaylorMade, thinks the dry spell may end at the British Open this weekend.
"We turn the corner into Carnoustie, \[Scotland,\] which we think is a golf course that sets up very well for Tiger," Abeles told Cheddar on Tuesday. "He's in a great position right now to challenge."
Beginning July 19, the world's best players will tee off against each other at the British Open, the oldest of the four major championships in professional golf. In addition to Woods, TaylorMade has a strong stable of players representing its brand at the eventーincluding world ranked #1 player Dustin Johnson, Rory McIlroy, Justin Rose, and Jason Day. Although Abeles said a win for any of these athletes would be good for business, only Woods can claim to have [boosted](https://www.pga.com/news/golf-buzz/tiger-effects-leads-highest-pga-tour-ratings-in-5-years) the PGA Tour's ratings to its highest level in five years.
Abeles also told Cheddar he expects companies Top Golf and Drive Shack will improve the overall popularity of the sport.
"It's the combination of game-ification and live experience and entertainment coming together in the format of golf," said Abeles. "That'll lead its way into more traditional golf and ultimately increase participation rates."
For the full segment, [click here.](https://cheddar.com/videos/taylormade-ceo-tiger-woods-in-great-position-to-win-british-open)
Two-time Olympic ice skating medalist Nancy Kerrigan is back on her skates this holiday season in the Holiday Spectacular on Ice at the Gateway Playhouse in Bellport, N.Y.
A strong back is critical for body health. To start, try the Bird Dog!
Kickboxing may seem like a tough sport, but one woman is proof that it can change your life.
General manager Mike Dunleavy Jr. says the team is satisfied with the NBA’s latest punishment for Green, the four-time NBA champion who was indefinitely banned Wednesday after hitting Phoenix center Jusuf Nurkic in the face.
Golden State Warriors forward Draymond Green was suspended indefinitely by the NBA on Wednesday, less than 24 hours after he hit Phoenix Suns center Jusuf Nurkic in the face and received a Flagrant 2 foul and ejection.
Shohei Ohtani's jaw-dropping deal with the Los Angeles Dodgers has some similarities to other contracts for the world's biggest sports stars, including soccer icons Lionel Messi and Cristiano Ronaldo, along with NFL quarterback Patrick Mahomes. But in terms of his marketability, experts point to another name. The real comparison? Try Taylor Swift.
Bronx Highschool Student and Basketball Player in Wheelchair Makes History
The police department in the remote north woods Minnesota town of Ely faces the same challenges of recruiting and keeping new officers as countless other law enforcement agencies across the country. So it's offering a unique incentive: canoes.
President Joe Biden told a gathering of Native American nations that he would support the bid by the Haudenosaunee Confederacy, which invented lacrosse, to compete in the sport under its own flag in the 2028 Summer Olympics in Los Angeles.
NCAA President Charlie Baker announced Tuesday that he wants the organization to create a new tier of Division I athletics where schools with the most resources can offer unlimited educational benefits, enter into name, image and likeness partnerships with athletes and directly pay them through a trust fund.
Load More