The auto industry is using the latest technology to transform vehicles but not in the practical way you'd think.

Tech Check: Hyper-personalizing Your Ride

The auto industry is using the latest technology to transform our ride, but it isn't just the practical features that are turning heads. Senior reporter Michelle Castillo Leo is at CS to get the latest look on how companies like Volkswagen are making your car more personal to you take a look. Electric vehicles are the way forward for the auto industry including for Volkswagen, but it's not just about the engines. This upcoming ID seven has an electrical paint that allows it to glow and change color so you can further customize it to your personality. This special design shows up best at night. Competition is fierce within the auto space and innovations like this one are just one way car makers are looking to stand out. There is less and less that you can differentiate yourself. So you need to look for what are the, the features and the ways that people and brands can differentiate themselves from each other. It's not just VW over at BMW. You may notice this concept car next to me, this is the eye vision D and one thing that you're going to notice about it is it does change color and that is not a light trick. It is thanks to its E ink that is using electricity to allow it to power electricity through the paint job and change color. And it, it's not just on the outside I vision de envisions a future where custom virtual dashboards and displays on windows can keep us entertained, especially as we move towards autonomous driving or even as we travel in the metaverse. Automotive supplier Valeo showed us how artificial intelligence and projectors could be used to customize the inside of this Volvo that includes displaying driving directions on the inside of your car or creating a light show to sync with your music. You can even create a soothing environment to put your littlest passengers to sleep after all. It's what's inside that counts at C E S in Las Vegas. I'm Michelle Castalia.