Tequila Demand to Heat Up as Drizly Reports Alcohol Retailers See a Bright 2022

Despite a champagne shortage ahead of New Year's Eve, adult beverage retailers are staying optimistic about 2022. Cathy Lewenberg, COO at online alcoholic beverages platform Drizly, joined Cheddar to talk about the sunny outlook for next year and the current state of the industry. She noted a 20 percent higher demand for champagne year-over-year has led to the holiday's shortfall and that the spirit category is continuing to thrive with tequila on pace to outsell vodka for the first time. "Tequila has just been on fire on our platform. It's grown 13 percent in share on our platform over the last couple of years where vodka obviously had been the leader," she said. "Tequila is the top thing in addition to bourbon that retailers are looking to give more shelf space to in 2022."