Todd Lassa, Detroit Bureau Chief for Automobile Magazine, discusses a recent downgrade to Tesla's Model 3 outlook for the fourth quarter as Elon Musk promises a pickup truck and new features to fans.
Lassa adds that Musk's own ambition might be beginning to catch up with him as the Model 3 has not yet proven to be profitable. He notes its major miss of deliveries in the third quarter as well.
Is there a place in the market for a Tesla pickup truck? Three major manufacturers are making $90 billion in that market, but Lassa notes how inexpensive a Ford F-150 is in comparison to the cost of a Tesla truck. He estimates that it would be several years before a car like that would become profitable for the company.