Ellie Krupnick, reporter for Racked, discusses the business of Instagram and why successful contestants on "The Bachelor" are poised for success on the social platform.

Krupnick notes the conventional look that sets up some women on "The Bachelor" for success - the glittery gown, the cutoff shorts, yoga pants and, on top of those conventions, a sense of authenticity in who they are. She adds that these same attributes set up some contestants for similar, more lucrative success on Instagram through sponsored ads and posts.

We talk the overall power of social influence today, discussing DJ Khaled's partnership with Weight Watchers and how he will now serve as social media ambassador for the company.