Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year.
Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities.
Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.
Zack Malet, Senior Director of Business Development & Innovation, joins Cheddar to discuss ESPN experiences and how they are changing the sports travel game.
Smashburger CEO Denise Nelsen discusses how her time building the Starbucks brand gave her the tools to lead a Smashburger brand refresh, value wars, and more.
Charles Gillespie, Founder and CEO of Gambling.com Group comments on the billions of dollars in wagers placed on the outcome of the 2024 election and more.