The College Students Teaching Brands How to Appeal to Teens

Brands are trying to crack the code to determine how to win over the Gen Z consumer. Many of these companies turn to consulting companies made up of executives often decades removed from their teen years. That's why JUV Consulting, a network of students, is offering up their own advice for how to connect with the demographic. Co-Founders Ziad Ahmed and Nick Jain joined Cheddar to discuss how they are differentiating from traditional consultants.
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