WHERE TO WATCH
The Company Helping Brands Measure Their Mobile Ads
February 14, 2018
Updated 6mo ago
Eric Stein, chief revenue officer at Branch Metrics, explains how companies marketing on Facebook and other platforms can use his product to build a successful campaign.
Former Google Employee Claims Company Fails 'Don't Be Evil' Mission
Feb 14, 2018
Branch Teams Up With Facebook to Improve Ad Campaign Effectiveness
Measuring ad campaign performance in the digital ecosystem is a tall task. That's why Branch, a company that helps brands optimize their mobile experience, is launching a new tool called 'Universal Ads' and is teaming up with Facebook in a Mobile Measurement Partnership. Eric Stein, Chief Revenue Officer at Branch, joined us to explain how this will help brands measure the true impact of mobile advertising.
Jul 25, 2017
Cocktails for When You're On-the-Go
Cans. They're not just for beer anymore. Lucinda Sterling, Managing Partner of Middle Branch, reveals the canned cocktails that is taking the beverage industry by storm. The brands making the cut include: Stella Rosa Alumnum, Slow & Low Rock and Rye, and Novo Fogo Sparkling Caipirinha.
Jun 20, 2018
Defending The Most Notorious Criminals
Defense attorneys from Oxygen's 'In Defense Of' discuss the complexity of representing America's most hated criminals. From serial killer Ted Bundy, to the Oklahoma City bomber Timothy McVeigh, we take a look back into the most stomach-dropping trials in history. John Henry Browne, Dan Cogdell and Chris Tritico reveal what it was like sitting in their seats.