*By Christian Smith*
The statistical computer models and data-driven simulations have all concluded that Brazil, Germany, and France are most likely to win the 2018 World Cup in Russia, but there are upstart teams and rising stars that could flip the tournament.
"The dark horse that the experts are picking and that I'm incredibly enthusiastic about is Belgium," said Jeffrey Marcus, publisher of the [World Cup newsletter The Banter](http://jointhebanter.com). "Belgium has never won a World Cup, but they have what people call the 'golden generation' ー every single player at every single position right now is world class."
Marcus, who covered the 2006 World Cup in Germany and the 2010 tournament in South Africa, said the best teams don't interest him as much as the teams that have the best stories, including Peru and Egypt.
Peru dominated South American soccer in the 1970s with Argentina and Brazil, but hasn't played in the World Cup since 1982. The team's star striker, Paolo Guerrero, earned a last-minute reprieve from a doping ban to be allowed to play at this World Cup. He said his positive test was a result of drinking tea made from coca leaves that a Lima hotel waiter served him. It’s a common enough Andean beverage, but it also shows up like cocaine in a drug test.
Along with the veteran Guerrero, Peru will be boosted by 22-year-old Renato Tapia, a hard-charging midfielder who Marcus said will turn heads at this World Cup. Peru may struggle to beat France, Australia, and Denmark in Group C, but Marcus said he is attracted to the team's story and its potential to surprise.
Egypt is led by one of the world's best players, Mohamed Salah, who Marcus called "the most positive player in the tournament." Egypt has only qualified for the World Cup twice before ー in 1990 and all the way back in 1934 ーand the Pharaohs have never made it out of group play. This may be the team's year. Egypt plays Uruguay on Friday in Group A.
The other teams in their group officially kicked off the tournament on Thursday, as the host Russia defeated Saudi Arabia 5-0 in Moscow.
The round-robin group stage will last for two weeks, after which the top two teams in each of the eight groups will advance to the round of 16. The World Cup final will be July 15 in Moscow.
For the full interview, [click here](https://cheddar.com/videos/the-world-cup-2018s-heroes-and-villains-to-watch).
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
