Alexis Sitaropoulos, Senior Vice President of Marketing at Contiki, joins Cheddar to explain the rising popularity of "experiential" travel. Contiki is designed as a travel site for young adults who want to customize the vacations of their dreams. Sitaropoulos explains the company focuses on the social element of travel. Its core offering is very much about helping people find themselves and experience new things, but it wants them to do it with like-minded people. When it comes to the travel space, it's become pretty crowded. So how does Contiki stand out from all the competitors? Sitaropoulos says his company makes sure each experience is tailored to the individual person on a decent budget. He talks about how the sharing economy has created a huge boost for the travel industry.