Your Cheddar host Tim Stenovec spent the day at FinCon in Dallas, Texas and had the chance to sit down with founder Philip Taylor. Taylor talks about the growing trend in digital finance. He says personal finance has become more "DIY" with the new technology available to individuals. FinCon was created in 2011 and has turned into one of the largest digital marketing conferences for personal finance in the U.S. Taylor talks about creating the event and what his main mission is: fighting financial illiteracy. Plus, Taylor talks about teaching kids the value of money at an early age. He encourages people to give kids a real-life experience with finances and budgeting.