The Family-Like Franchise Model Behind Crunch Fitness

July 17, 2017
Ben Midgley, the Franchise CEO of Crunch Fitness, discusses how all 60+ of the company's franchisees are treated like family. Midgley labels Crunch Fitness the original curator of the "boutique class" and even gives us a look at how Amazon CEO Jeff Bezos may have attained his new physique.