The Future of NASCAR Is Digital and Social

The car racing organization's biggest focus now is trying to reach millennials by adjusting how the sport can be consumed, says Joe Gibbs, owner of a NASCAR racing team and a former NFL coach. For full interview, [click here](https://cheddar.com/videos/joe-gibbs-helps-stanley-black-and-decker-celebrate-175-years).

More In Sports

At Tribal Summit, Biden Supports Indigenous Lacrosse Team's Bid for 2028 Olympics

President Joe Biden told a gathering of Native American nations that he would support the bid by the Haudenosaunee Confederacy, which invented lacrosse, to compete in the sport under its own flag in the 2028 Summer Olympics in Los Angeles.

NCAA President Calls for New Division I Tier Where Schools Can Pay Athletes

NCAA President Charlie Baker announced Tuesday that he wants the organization to create a new tier of Division I athletics where schools with the most resources can offer unlimited educational benefits, enter into name, image and likeness partnerships with athletes and directly pay them through a trust fund.

49ers Linebacker Ejected in Win Over Eagles After Scuffle

San Francisco 49ers linebacker Dre Greenlaw was ejected from Sunday's win against Philadelphia after a scuffle with an Eagles security staffer.

Colorado World Cup Ski Races Canceled Over Harsh Winter Weather

A men’s World Cup super-G was called off Sunday due to strong wind as weather led to the cancellation of all three ski races over the weekend in Beaver Creek, Colorado.

Arrest Warrant Issued for Football Player Von Miller

Arrest Warrant Issued for Football Player Von Miller

Aaron Rodgers Returns to Practice Field With Team

Aaron Rodgers Returns to Practice Field With Team

Carolina Panthers Fire Head Coach Frank Reich

The Carolina Panthers fired head coach Frank Reich after 11 games.

NFL Black Friday Game to Stream on Amazon Prime Video

NFL Black Friday Game to Stream on Amazon Prime Video

Oscar Pistorius to be Released on Bail in January

Oscar Pistorius to be Released on Bail in January

South African Olympic Runner Oscar Pistorius Granted Parole 10 Years After Killing His Girlfriend

Double-amputee Olympic runner Oscar Pistorius was granted parole Friday, 10 years after shooting his girlfriend through a toilet door at his home in South Africa in a killing that jolted the world.

Load More