The Golden State Goes Green and Rakes in Major Cash
Greg Zeman, Associate Editor at Cannabis Now, says that California's medicinal marijuana market alone is expected to rake in upwards of $5 billion. That doesn't count the newly-legal recreational sales estimate.
For full interview [click here](https://cheddar.com/videos/the-golden-state-goes-green).
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.