When Alpha Keratin 60ku was discovered, Melisse Shaban knew it would have incredible potential for hair care products. Now, Virtue Labs has a line of products that are sweeping Hollywood.
Melisse Shaban is the Founder and CEO of Virtue Labs. She joins Cheddar to explain why her high-end products are doing well in Hollywood and beyond. Shaban explains that 90% of our hair is made of Keratin. That is why Virtue products are doing so well.
When it comes to their client-base, Shaban says it is a high-end product. Celebrities like Reese Witherspoon and Jessica Biel all work with Virtue products.