Fernet-Branca is a brand of amaro, first invented in 1845 by Bernardino Branca through a secret formula. The recipe has been passed down from father to son in the Branca family for generations. The company that makes the famous liquer, Fratelli Branca Distillery- is privately owned by the Branca family. We spoke to Edoardo Branca, sixth generation in the Branca family and Managing Director of Branca USA.