The Inspiring Story Behind Award-Winning Liquor Brand YaVe Tequila

As part of our celebration of Hispanic Heritage Month, we are highlighting YaVe Tequila. The award-winning luxury liquor brand was started by New York father Joe Cruz Jr. after more than 25 years in the beverage industry. Joe joins us to tell his story of chasing his dreams, and working to build a legacy that will last for many years to come.
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