People have compared trading on the stock market to playing a sport. You need to know the players, when to make your move, and how to win. So why not follow the sports industry and sports business like how you follow the stock market news? Corey Leff thinks you should. That is why he started "John Wall Street," a newsletter that covers the ins and outs of the sports industry.
Leff joins Cheddar to explain how John Wall Street's approach is different than that of typical sports new outlets. Leff says that John Wall Street covers the sports business in short form and also provides context and opinion.
The story that is doing the best this week is one regarding the business of the NFL. This NFL salary cap has risen from $120 million in 2012 to $167 million in 2017. Leff explains how this adjustment has impacted teams.
And even though viewership is down on cable channels for NFL games, advertising revenue is still up. Leff says cable viewership may be down, but fan engagement on various channels and platforms is up.
Americans have bet over $220 billion on sports with legal gambling outlets in the five years since the U.S. Supreme Court cleared the way for all 50 states to offer it.
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
