To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season.
For the first time in company history, PepsiCo is combining an ad for two brands. Doritos Blaze is linking up with Mountain Dew Ice. "They are a really natural fit together as brands," said Saenz.
"There's no perfect formula," says Lyons. "This year I think consumers really want to smile." NBC is charging $5 million for a thirty second ad. More than 40 percent U.S. households are expected to tune into this year's Super Bowl on television.
Saudi Arabia will extend a cut in the amount of oil it sends to the world after a series of previous reductions by members of the OPEC+ alliance of major producing countries failed to prop up prices.
The first commercial airliner to cross the Atlantic on a purely high-fat, low-emissions fuel flew Tuesday from London to New York in a step toward achieving what supporters called “jet zero."
